Exciting news! Faktory has been acquired by TrendyMinds. Learn more.

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Intermountain Healthcare

HerediGene is the largest genomic research study of its kind. It will improve the health and lives of countless individuals. The challenge, though, is to gather enough participants—500,000—during the 5-year study. Faktory was tasked with developing a digital-only campaign to gather e-consent and generate blood draws from Intermountain's patient population. Lack of awareness, inconvenience and resistance to donate blood were some of the obstacles to overcome. But we sure love a challenge.

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